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The lingerie brand's first fashion show was held at New York's Plaza Hotel in 1995, and in 1999 the event was webcast. Teased during that year's Superbowl commercial break, the online show was watched by 2 million people online. By 2001, the event was being aired on network television—12 million viewers tuned in for the first broadcast.
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Key Innovations The Padded Cups by Frederick Mellinger The 1950s Bullet Bra The 1960s Wonderbra's Push-Up Bra The 1970's Sports Bra Ongoing Evolution Significance of Bra History Evolution of Bra Styles Early Bra Designs: What Did the First Bra Look Like? The Bra's Impact on Fashion and Women's Clothing
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Fontanel, Beatrice. Support and Seduction: A History of Corsets and Bras. New York: Harry N. Abrams, 1997. "Our Heritage: How It All Began - Wonderbra." Sara Lee Intimate Apparel. http://www.balinet.com/history_wonderbra.html (accessed on August 27, 2003). [ See also Volume 4, 1900-18: Brassiere ]
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Yes, just before World War II the WonderBra was created in Canada in 1939 by the Canadian Lady Corset Company. Today's top videos The design featured an improved cup with a diagonal slash and shoulder strap attachment, which gave more comfort and freedom than previous designs.
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And the Wonderbra was invented in the 1960s, though it took several decades to really catch on. But the hippies of the '60s weren't down with boob shapers. They became rather famous for not wearing any. In 1965, designer Rudi Gernreich took the trend for softer undies and invented his "no bra" bra. Made from sheer nylon and.
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History of bras Snake Goddess from ancient Crete, with the breasts supported by a fitted corset-like garment, c. 1600 BCE Y-shaped breast bands on a bronze statue of Artemis, (mid-4th century BCE). Aphrodite in a gold "bikini"; Roman copy of a Hellenistic statue, Pompeii Wall painting at Pompeii, 62-79 CE, showing a mamillare
The Wonderbra was invented by Moe Nadler in 1939. Before its use, the norm was restrictive
The wonderbra or the push-up bras were invented in the 1960s. It was the first of a kind to lift and push the bust line. Around 1960s women who raised their voice for their rights were called bra-burning feminists. Though different kinds of bras came up in the 70s and 80s, a remarkable change happened in the history of bras with the.
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It's impossible to pinpoint when the bra was first invented, with early depictions of bra-like garments going back all the way to ancient Greece.. Similarly, Wonderbra's controversial 1994.
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The Wonderbra, which was first invented nearly 30 years earlier by the Canadian lingerie company Canadelle, was an immediate success when it was introduced to the American market. Famous for pushing up women's breasts and making them larger, at the height of its popularity, researchers estimate one Wonderbra was sold every 15 seconds. 2011. In.
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The Evolution of The Bra: A Timeline The over-100-year modern history of the bra is full of twists and turns. Here's a look at how the bra (or brassiere) as we know it came to be. 16th Century: The Rise of the Corset The early 1500s marked the arrival of the corset among women in France.
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About Us Our story 1939 The Canadian Lady Corset Company, founded in Montreal by Moses Nadler, begins manufacturing and marketing bras with the WonderBra label. 1940's The WonderBra brand launches the Winkie, the first strapless bra, and develops the diagonal shoulder strap, taking comfort to a new level. 1950′s
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Initially developed in Canada in the 1930s, lingerie manufacturer Canadelle first registered its Wonderbra name as a Trademark in the United States in 1955. In 1963 the Wonderbra brand introduced Canada's first push-up bra, the 'Dream Lift' style number 1300, which remained on sale relatively unchanged for many years.
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Origins As with most fashions, the earliest knowledge of the bra dates back to learnings from ancient storytelling artwork. Paintings of female Minoan-age athletes from the 1300s show a bandeau-like top, a significant progression from the simple sheaf-dresses that were popular beforehand.
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Modern history of the bra The bra with sex appeal returned in the 1990s and 2000s, largely driven by that "Hello Boys" Wonderbra campaign starring Czech supermodel Eva Herzigova; plus the Victoria's Secret Angels. The lingerie brand's first fashion show was held at New York's Plaza Hotel in 1995, and in 1999 the event was webcast.
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1920 Things were happening over in the United States, too. The look in the '20s was very much a flat one, and that's for a few reasons. For one, the corsets that pushed up breasts and brought in waists was made of a lot of metal, which NPR reports was needed for ammunition and military supplies during World War I.